Published September 1989
by Gregg Division McGraw-Hill .
Written in English
|The Physical Object|
|Number of Pages||454|
Find a huge variety of new & used Fashion merchandising books online including bestsellers & rare titles at the best prices. Shop Fashion merchandising books at Alibris. Fashion Merchandising (eBook) 1. A Series of Articles On Fashion Merchandising By Vasant Kothari 2. Books shelved as merchandising: Why We Buy: The Science of Shopping by Paco Underhill, In Fashion: From Runway to Retail, Everything You Need to Know to. Fashion Marketing & Merchandising explores the business basics of designing, producing, and promoting apparel from a global perspective. Hundreds of color photos give students a view of the fashion industry and the many career opportunities it presents. Besides covering retail and economic fundamentals, this edition discusses the latest.
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